search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

How Web Search Engines Work?
Search engines are the key to finding specific information on the vast expanse of the World Wide Web. Without sophisticated search engines, it would be virtually impossible to locate anything on the Web without knowing a specific URL. But do you know how search engines work? And do you know what makes some search engines more effective than others? When people use the term search engine in relation to the Web, they are usually referring to the actual search forms that searches through databases of HTML documents, initially gathered by a robot. There are basically three types of search engines: Those that are powered by robots (called crawlers; ants or spiders) and those that are powered by human submissions; and those that are a hybrid of the two. Crawler-based search engines are those that use automated software agents (called crawlers) that visit a Web site, read the information on the actual site, read the site's meta tags and also follow the links that the site connects to performing indexing on all linked Web sites as well. The crawler returns all that information back to a central depository, where the data is indexed. The crawler will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the administrators of the search engine.
Human-powered search engines rely on humans to submit information that is subsequently indexed and catalogued. Only information that is submitted is put into the index.

In both cases, when you query a search engine to locate information, you're actually searching through the index that the search engine has created —you are not actually searching the Web. These indices are giant databases of information that is collected and stored and subsequently searched. This explains why sometimes a search on a commercial search engine, such as Yahoo! or Google, will return results that are, in fact, dead links. Since the search results are based on the index, if the index hasn't been updated since a Web page became invalid the search engine treats the page as still an active link even though it no longer is. It will remain that way until the index is updated. So why will the same search on different search engines produce different results? Part of the answer to that question is because not all indices are going to be exactly the same. It depends on what the spiders find or what the humans submitted. But more important, not every search engine uses the same algorithm to search through the indices. The algorithm is what the search engines use to determine the relevance of the information in the index to what the user is searching for. One of the elements that a search engine algorithm scans for is the frequency and location of keywords on a Web page. Those with higher frequency are typically considered more relevant. But search engine technology is becoming sophisticated in its attempt to discourage what is known as keyword stuffing, or spamdexing. Another common element that algorithms analyze is the way that pages link to other pages in the Web. By analyzing how pages link to each other, an engine can both determine what a page is about (if the keywords of the linked pages are similar to the keywords on the original page) and whether that page is considered "important" and deserving of a boost in ranking. Just as the technology is becoming increasingly sophisticated to ignore keyword stuffing, it is also becoming more savvy to Web masters who build artificial links into their sites in order to build an artificial ranking.

Choose the Best Search Engine This table helps you select the best search tool to satisfy your information need, by posing potential questions and recommending specific resources that are the best matches.

Ending The Debate Over Cloaking Why people have traditionally cloaked, how XML feeds these days provide a form of approved cloaking and why the bigger issue to focus on isn't whether cloaking is allowed but instead whether paid content gets more liberal rules about acceptability.

Intro to Search Engine Optimization This article from Search Engine Watch describes the basics of how search engines work and how to increase search engine optimization.

Making Your Pages Easy for Search Engines to Index Achieving high rankings for Web sites on search engines has become a black art. An article from the Web Developer's Virtual Library.

Search Engine Blog This online marketing blog provides daily SEO news, resources and tactics regarding search engine optimization for the major search engines.

SEO and the Web Site Design Process This article from Clikz.com explains how to increase search engine optimization.

Domain.com Domain name registration, Web hosting, e-mail services, domain search, and SEO services.

How to Spot Search Engine Spam: Doorway Pages Is the search enginemarketing firm you're considering on the up-and-up? How to tell if it's spamming and if it's been nailed by the major search engines.

Invite Search Engine Spiders Into Your Dynamic Web Site Increase the traffic to your dynamic site by making your valuable content visible to search engine spiders.

Meta Refresh and Search Engines How the meta refresh tag can affect search engine results.

Optimization for Dynamic Web Sites With just a few quick selections by the user visiting your site, a page can be generated on the fly based on nothing more than the user's specific interest or request.

Search Engine Math Come learn how to easily add, subtract and multiply your way into better searches at your favorite search engine.

Search Engine Optimization Code of Ethics Most SEO practitioners understand these ethics, yet not all practitioners practice safe-SEO.

Search Engine Optimization Promotion Tools This page suggests ways to optimize and improve search engine results with ranking and promotion advice, hints, tips, and clues to improve your search engine keywords relative to existing leaders.

SEO Resources A list of Web sites that deal specifically with the issue of optimizing pages for search engines.

Web Site Cloaking and Search Engines Cloaking is where the page delivered to search engines is different from the one displayed to visitors. The purpose? To hide content from search engines. But should you use it?

Go Bold
Just as women love bold suitors, so do search engines. Start highlighting keywords on each page with the tag to increase search relevance. Search engines are attracted to words contained in the H1 and B tags. Just don’t go wild- two bold words per page is enough.

Go Deeper
Having other sites drill deep into your web at various locations tells google that ‘hey, this guy has varied useful content’. It’s poor SEO strategy to acquire links just to link to the homepage. The search engines may ultimately discount those links.

Go foreign
Why focus on North America? You can take your business to UK, Pakistan, India, Indonesia, and Hongkong! Start creating pages for lucrative markets and submit to their local directories. This ensures multiple streams of revenue.

Fire Up Newsletters
Provide articles to publishers like ezinearticles. The links breathe for many years in their archives and funnel backlinks to your site.

Go Big
Image links are good, but text links are more appreciated. If your site is full of image links, have your webmaster place the text links first because that’s what google looks for. Subsequent links are often discounted.

Multiple Partners
Create different domains on varying IPs that talk about similar subjects. The reason is that Google only lists one domain page per search result. Imagine if you owned ten domains that came up for the same search result? You’ll be seducing more curious searchers. Another tip: search engine consulting firms recommend varying the keywords used on these domains just to minimize looking spammy

Article Exchanges
You’ve heard of reciprocal link exchanges. Text link purchases. One way backlink purchases. Try them, and it’s like getting herpes on the net. Google blacklists you and your worth is downgraded. But article exchages are different. Whip up an article, upload to Ezinearcticles and before you know it- wham! Dozens of sites publish your article and bring fawning admirers to your door.

Shun Unvaried Anchor Text If 1000 sites links to you with the appellation “Gimme Money”, Google starts to squint and dig deeper, “Smells like automated filthy spam, methinks.” Avoid the search engine ban by varying the anchor text. Dance under different names and you’ll flirt more grandly with search engines.

Expose Your Glory With a Site map Your visitors reach the honeypot more rapidly when you have a structured sitemap that links to every major page. Keep the map on a location easily accessible so you keep the action flowing. Google bots flirt with sitemaps too and often births detailed search results. So keep it search engine friendly.

1. Never click your own adsense ads or get them clicked for whatever reason.
2. Never change the Adsense code.
3. Do not place more than 3 ad units and 3 ad links or 2 adsense search boxes on any web page.
4. Do not run competitive contextual text ad or search services on the same site
5. Do not disclose confidential information
6. Label headings as “sponsored links” or “advertisements” only.
7. Never launch a New Page for clicked ads by default. 9. Place ads only on Content Pages.
10. Do not mask ad elements.
11. Do not send your ads by email.
12. Keep track of your content.
13. Do not alter the results after ad clicks or searches
14. Avoid excessive advertising and keyword stuffing
15. Ensure you Language is Supported

How do you Monetize your site?
By earning some few dollars per click from displaying Adsense ads on it. Many are now realizing that good money is made from this source of revenue. Try the simple mathematical computation of multiplying those clicks for every page on your website and you get a summation of earnings equivalent to a monthly residual income with that little effort you have made.

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant and text-based Google ads on their website’s content pages and earn money in the process. The ads displayed are related to what your users are looking for on your site. This is the main reason why you both can monetize and enhance your content pages using AdSense. How much you will be earning will depend on how much the advertisers are willing to pay. It will depend also on the keywords required. If the keywords the advertiser have chosen are in high demand, you could receive more dollars per click. On the other hand, low demand keywords will earn you just a few cents per click.

How can you start making profits out of your website using AdSense?

1. Sign up for an AdSense account. It will only take a few minutes of your time.
2. When the site is accepted, you will be receiving a clip code to include in your web pages. You can insert this code on as many pages or web sites that you want. The AdWords will start appearing immediately after.
3. You will be earning a few cents or some dollars per click when someone starts clicking on the AdWords displayed on any of your web pages. Trying to earn false revenues by repetitively clicking on your own ads is a no-no. This will result in a penalty or the possibility of your site being eliminated. The money you have already earned may be lost because of this.
4. View your statistics. AdSense earnings can be checked anytime by logging into your web site account. Once you got your account working, you may still want to pattern them to the many sites that are earning more money than you are. It is important to note that there are factors affecting how your website will perform and the amount of money it will give you. It is a common practice that when a site earning money, the tendency is for the owner to want to make more out of what they are getting already. It usually takes some time combined with trial and error to attain what you want for your AdSense contents. Time and some important factors that you can practice and use.

How do you increase your AdSense earnings?

1. Choose one topic per page. It is best to write a content for your page with just a few targeted phrases. The search engine will then serve ads that are more relevant which will then result in higher CTR.
2. Using white space around your ad. This can make your ad stand out from the rest of your page so visitors can spot them easily. There are also other choices of colors you can use, provided by search engines, which can harmonize the color of your ad with the web page color.
3. Test your ad placement. It is recommended to use the vertical format that runs down the side of the web page to get more positive results. You can also try both horizontal and vertical formats for a certain period of time to see which one will give you better results.
4. More content-based pages. Widen the theme of your website by creating pages that focus more on your keyword phrases. This will optimize the pages for the search engines. It can not only attract traffic but also make them more relevant for the AdWords to be displayed.

Millions of people are trying to make money online with their own home-based business. It’s nothing new really; people have always tried to make money from home. Using the Internet opportunities are plentiful. Here are just a few of the opportunities that are available. One of the easiest and most popular methods of making money from home is through blogging. A Blog is a place to write whatever you are interested in. The most successful blogs are usually geared toward one subject, but you can write about whatever you like. By doing a search on Google(or your favorite search engine) you can many free blogs. Pick one (or as many as you like) and start blogging.
If you want to make money with your blog, you have to write at least several times per week (every day is best). There are a number of ways to make money with your blog. You can add a donate button through PayPal. This allows people who like your blog to make donations. I know it may sound kind of chintzy, but a friend of mine with a large successful blog claims that donations are his biggest source of revenue. You can also post ads on your blog. Although there are many businesses that provide ads for your blog, Google’s AdSense program is excellent source of ads if you are just starting out. You can also make a very nice living online by writing an information product, also know as an Ebook. An ebook is a computer version of a traditional printed book. Ebooks are purchased, downloaded, and read through your computer. There are ebooks available on almost every subject imaginable. Is there is something that you’re good at? Are you an expert in a particular field? Do you have a hobby that you enjoy? If you answered yes to any of these questions, you are well qualified to write an ebook. All you need is a word processor to get started.
There are thousands of ways to make money online; these are just a few ideas to whet your appetite. Good luck in you quest for online income.